The Ontraport VAR and Agency Partner Program
What the Ontraport VAR and Agency Program Offers
Our VAR program gives software resellers and agencies the ability to deliver Ontraport’s all-in-one CRM + automation platform as part of their own solution stack with deep partner support, active co-selling, qualified lead distribution, and a lot more.
You bring the expertise. We supply the technology. Together you deliver transformational results for clients.
Program Requirements
1. In-person selling. You have a local presence in the markets you serve, and meet your clients in-person.
2. Have at least one outbound sales rep. You are a professional sales organization that knows how to close deals.
3. Must sell complementary products and have install/integration capabilities. This should be a primary part of your business and an area of expertise.
4. Must provide first-line support. Your clients call you for help, you call us.
If this doesn't sound like you, no problem! Please consider becoming a Certified Expert, which is our program designed for remote digital consultants and VAs!
Who should become an Ontraport Reseller?
Build smarter CRM systems for lean, fast-moving teams
Help founders and revenue teams get out of spreadsheets and into a CRM that’s actually built for their stage of growth. With Ontraport, you can design data models that fit each client’s reality, unify contact history, and automate follow-up so no opportunity slips through the cracks.
Track investor conversations, sales pipelines, onboarding milestones, and upsell opportunities in one place. Create dashboards that surface exactly what your clients need to see. As their trusted CRM partner, you stay close to their strategy while the platform handles the day-to-day execution.
Turn scattered tools into a unified digital operating system
Most teams are drowning in disconnected apps: one tool for email, another for sales, a third for support, and countless spreadsheets in between. As a digital transformation advisor, you can use Ontraport as the backbone that ties everything together into one coherent system.
Map out end-to-end customer journeys, consolidate data into a single source of truth, and automate the handoffs between marketing, sales, and service. Replace brittle, ad-hoc processes with documented, scalable workflows that are easy to maintain and evolve. Your clients get a platform that grows with them; you get an ongoing relationship as their systems partner.
Deliver campaigns that are fully connected to revenue
Move beyond one-off projects and build automated growth systems for your clients: funnels, behavior-based follow-up, segmentation, multichannel messaging, and conversion reporting — all in one place.
Launch high-converting funnels, personalize content based on behavior, and report on what really matters: qualified leads, pipeline created, and deals closed. Package your expertise as ongoing retainers that include strategy, implementation, and optimization on Ontraport.
Systemize client work for firms that trade in expertise
Legal, accounting, consulting, creative, and other professional services firms rely on smooth, predictable processes to deliver work. Ontraport lets you design custom intake flows, engagement workflows, and client communication sequences that keep everything on track without manual chasing.
Automate reminders, document requests, approvals, and check-ins; centralize client records; and give partners real-time visibility into pipeline and utilization. By productizing these systems as part of your service offering, you help firms reduce chaos, increase capacity, and create a more repeatable client experience.
Run your portfolio and cohorts from one growth platform
Accelerators, incubators, and startup advisors need a clear view of every founder, every company, and every touchpoint — from application through demo day and beyond. Ontraport gives you a single system to manage applications, track founder progress, schedule programming, and record investor interactions.
Build playbooks that help startups implement proven sales and marketing systems fast: from lead capture and onboarding to pipeline management and investor updates. Give your cohorts a ready-to-use growth stack powered by Ontraport, while you gain better insight into who’s executing, who needs support, and where your portfolio is winning.
Why partners choose Ontraport
Recurring Revenue, Your Way
Enablement & Transparency
Scale With Us
Gain access internally to learn the product and for own use
Pre–qualified sales leads (not just names) from events, SEO, the press and more
Quick, easy approval to lock prospect domains to your account
Supercharge your client services
Add a tech stack that helps you deliver more value without increasing your workload.
Access plug-and-play assets to deliver projects faster.
Your path to become a VAR
Add a tech stack that helps you deliver more value without increasing your workload.
1.
2.
Receive onboarding materials, platform training, sales resources, and access to the partner portal.
3.
4.
Not a professional software reseller?
Happy Ontraport user that wants to tell your friends (and get a nice little paycheck for doing it)?
Online business influencer with an opinion and reach?
Solo or small team implementation support or digital/virtual assistant?
Get in touch
Enterprise Sales Director and Partnership Lead
Frequently Asked Questions
Who can become an Ontraport VAR?
Qualifying CRM consultants, digital agencies, software resellers and systems integrators — anyone who helps businesses grow through smarter operations, automation, or customer management. See program requirements at the top of the page.
What kind of support will I receive?
You get partner-only onboarding, sales assets, technical documentation, and direct help from our Partner Success team whenever you need it.
Is there a cost to join the program?
No — there’s no fee at all. Our goal is to pay you! You can start partnering, promoting, or delivering solutions immediately without minimums or hidden costs.
How do I earn revenue as a VAR?
You earn recurring payouts for every active client you onboard — whether you deliver directly or refer. The longer they stay, the more you earn.
How long do payouts last?
As long as your clients remain active subscribers, you continue earning — creating reliable recurring revenue you can build on.
Apply now to start growing your business with Ontarport.
Apply now to start growing your business with Ontarport.
